Positioning diagnostic
Is your positioning yours,
or borrowed?
Signal Check diagnoses borrowed signal: the moment your positioning starts copying the category leaders instead of reflecting what only you can say. It shows up as slow rounds, stalled deals, and a board asking why the category leader keeps setting your narrative. Answer nine questions and tell us where to send your results. See the six signals and which ones came back borrowed.
Why borrowed signal costs you money.
Funding rounds stall
When investors can't tell you apart from the last three decks, they park the check. Borrowed language reads as borrowed thinking.
Deals slip to incumbents
Buyers pattern-match on the words they already know. If you sound like the leader, you become the cheap version of the leader.
Boards start asking
The moment analysts and board members can't articulate your wedge, the pressure to reposition shows up. Usually late.
How Signal Check works.
Answer nine questions and share your email
How you describe the company, your differentiators, your competitors, how buyers talk about you, and where to send the report.
Get your signal band
Owned Signal, Mixed Signal, or Borrowed Signal, based on how many of six factors came back high.
See the specific flags
All six factors, each with your own words quoted back and what it costs you.
Find out what your positioning is actually saying.
Nine questions and a quick email. A result you can screenshot. Zero fluff.
Check Your Signal →